Analyst Essay

Hitting the Substantial Notes

FICCI-KPMG Indian Mass media and Entertainment Industry Report 2011

kpmg. com/in

© 2011 KPMG, an American indian Partnership and a member company of the KPMG network of independent affiliate firms associated with KPMG Worldwide Cooperative (" KPMG International”), a Switzerland entity. Most rights set aside.

Hitting the High Notes

© 2011 KPMG, an Of india Partnership and a member firm of the KPMG network of independent member firms associated with KPMG International Cooperative (" KPMG International”), a Switzerland entity. Every rights appropriated.

FOREWORD

© 2011 KPMG, an Indian Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG Foreign Cooperative (" KPMG International”), a Swiss entity. Almost all rights arranged.

Welcome for the 2011 release of our gross annual Indian Mass media and Entertainment (M& E) industry statement. At the very outset, FICCI would like to say thanks to KPMG, our Knowledge Spouse, for their ongoing commitment for the conceptualization and development of this report in our behest. Bolstered simply by increased advertising spends this year, the M& E sector witnessed a significantly superior growth rate compared to 2009. The year was full of interesting developments with an inflow of new content distribution systems, growing regional markets, surge in DTH subscriber base, and the final 3G public sale and rollouts. Over the years to come, these tendencies are expected to alter the dynamics of the M& E sector, and the long term looks really promising! However , the multimedia universe is usually increasingly becoming more advanced, specialized and fragmented. Today for media businesses, it has become essential to understand rapidly changing consumer tendencies and tastes. These learnings could then be utilized to assist build centered content, marketing and delivery techniques for each target audience segment. In addition, in order to become powerful enterprises, businesses will need to progress in a manner in which they disperse content over secure programs, optimize costs and take up best practices in operations. FICCI acknowledges the valuable inputs provided by the Media & Entertainment market players with graciously committed time to discuss their views in helping KPMG put this kind of report collectively.

Yash Chopra Chairman, FICCI Entertainment Panel

Karan Johar Co-Chairman, FICCI Entertainment Panel

2010 is the year of resurgence to get the India Media & Entertainment (M& E) sector. The year saw growth in advertising income for the industry all together after the subdued performance of 2009 because of the impact with the economic uncertainty world over. Registration revenues continuing to develop at a normal rate as India is still a nation with low mass media penetration and significant development potential. Several the cost optimization initiatives used in the previous season continue to benefit industry players. Many companies also provide begun to deepen their particular focus on customers and their comprehension of media consumption behavior through robust research. This year we requested a few senior sector executives to talk about their encounters on the advantages of monitoring buyer behavior and internalizing the same in content material and market strategies. The entire year saw attractions in terms of the highest grossing American indian film, unparalleled growth inside the DTH program, digital music sales exceeding that of the physical types, onset of 3G and the government's regulatory drive towards digitization and addressability. We are looking towards 2011 being a very fascinating year when it comes to growth intended for the sector with elevating penetration of traditional and new multimedia, evolving content material and delivery platforms and improving top rated line and bottom line progress for corporations. The overall M& E marketplace in India is supposed to grow at a exponentially boosted annual growth rate of 14 percent per annum through 2015 to achieve INR 1 . 3 trillion. Factors like the potential for penetration of different means, greater segmentation of...

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