Essay about Marketing Prepare

ADVERTISING PLAN FOR GENERIKA DRUGSTORE

BENEFIT TO CLIENTS

you’re able to send focus is on quality generics, Generika Drugstore as well carries top quality medicines, medical supplies, galenicals and chosen consumer items – all at competitive prices. The aim shall be a more finish drugstore than many normal outlets available in the market.

Integral in the corporate mission is to put the satisfaction of the customers in the centre of our tactics and ideas, by offering their needs effectively, efficiently through providing friendly and specialist counseling. It truly is our prefer to ensure that medicines are used inside the safest and the most effective possible way, which is why individual counseling simply by trained retail store personnel is a key a part of our operation. All the retailers are air-conditioned because you want to maintain the efficacy and efficiency of the medicines we sell, and to serve our consumers in a more easy and comfortable environment. Store employees wear attractive uniforms. They undergo recurrent training courses to sharpen their particular technical know-how and skills so that they provide superior in order to the customers.

While the company's focus is definitely on top quality generics, Generika Drugstore as well carries brand name medicines, medical supplies, galenicals and picked consumer goods – every at competitive prices. Our aim will be a more total drugstore than many standard outlets in the market.

Integral in our corporate mission is to place the satisfaction of the customers at the center of our tactics and plans, by serving their needs correctly, efficiently through providing friendly and professional counseling. It can be our wish to ensure that medications are used inside the safest and the most effective possible way, which is why sufferer counseling by simply trained retail outlet personnel is actually a key part of our procedure. All our shops are air-conditioned because we want to maintain the efficacy and strength of the medications we sell, and to serve our clients in a more practical and comfortable environment. Store personnel wear desirable uniforms. They will undergo recurrent training courses to sharpen their particular technical know-how and skills so that they offer superior in order to the customers.

TARGET MARKET

Open for Metro Manila and near by provinces (Cavite, Laguna, Batangas, Bulacan, Pampanga, Rizal) twenty-five to 60 square metres

•Existing structure (no vacant lot)

•Main street

•Ground floor

•High pedestrian traffic and around residential areas

•Good visibility

•Preferably close to attractive attractions

UNIQUE OFFERING POSITION

Delivery service a minimum P300 getting generics is an added convenience to our buyers and is now offered daily in most shops.

Thus people can visit the stores and also have their Stress monitored totally free. Blood Sugar Screening process (FBS/RBS) can be carried out for a nominal amount. They also conduct Libreng Konsulta, Libreng Bunot, and give free hypercholesteria screening during special occasions. Generic awareness presentations are often built to senior citizen chapters and other teams to make these people well-informed about generics.

SWOT ANALYSIS

STRENGHTS

a) They have a track record of 16 company owned or operated stores operating successfully. We have operated for more than 4 years and we serve about 3 million ventures every year.

b) They have the widest selection of generic drugs among all drugstores. We want to end up being the leaders of general retail circulation and be the first types to carry new generic medications now available on the market

c) There is a name which can be catchy and simple to remember: GENERIKA

d) They have a clear emphasis on building a picture of quality and support through thoroughly selected medications, attractive store premises, airconditioning to preserve the therapeutic beliefs of medications and provide convenience to our buyers, professional staff, computerized operations… At Generika, you can expect individual counseling by simply approachable Certified Pharmacists and well-trained Drug-store...

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