Supply Chain of Pran Essay

Letter of Transmittal

Dated: 2nd May, 2012

Mohammad Anwar Hossain

Helper Professor,

Office of Marketing,

University of Dhaka

Subject: Distribution of Term Paper.

Special Sir,

It gave all of us an immense pleasure in presenting this kind of assignment, which has been assigned to us being a term daily news of Business Logistics (413) course. From this paper, we have tried the level far better to carry out every one of the requirements of your term conventional paper.

We consider yourself very fortunate to prepare this term paper under your advice. It has offered us using a great opportunity of making use of the collected classroom knowledge in the functional field. We have to mention here that we are incredibly thankful to you for your important guidance, tiresome effort and constant interest whenever essential.

We will be pleased to response any sort of issue you think is important, as at this point and when required. We would like to draw focus particularly on the matter that there is always a space for filtration of virtually any relevant matter. We will be accessible to share the pleasure discussions.

We Stay Sir,

Yours Most Obedient Pupils,

Group Members of " PITCHBLENDE”,

B. N. A. (15th Batch), Section: B,

Section of Marketing,

College or university of Dhaka.


At the inception of organizing this Term Paper, we wish to express appreciation to the Changeless Allah for special blessing in doing it. There may be an English saying " Two head are better than one. ” So , no one can obtain a noble objective by itself. This term paper can be an accumulation of many people's undertaking. For this, our company is indebted into a number of people who also helped us to prepare this and for their very own kind guidance, suggestions, guidelines, and cooperation and correct guidelines just for this. Our heartfelt thanks head to Mohammad Anwar Hossain, training course instructor of Business Strategies (413) intended for providing us the opportunity and then for his suitable suggestions, ethical support and invaluable co-operation from time to time in completing the assignment especially in the last 30 days. Last but not least, we wish to appreciate our group members of this course.

Executive brief summary

PRAN Drink Limited is definitely uncompromisingly making the best quality mango juice named Frooto. Frooto has the greatest market demand among the agro-based juice items. PRAN Drink Limited launched Frooto in the year 2007 with a promise to provide people a juice that contains highest amount of vitamin A & C. As its inceptions that always emphasizes on top quality through constant improvement procedure. It has the most efficient and market oriented supply chain network that helps this to receive huge marketplace coverage. Taking into consideration customer comfort it has stored Frooto value very reasonable and in addition within the limit of customer purchase potential. It keeps a good coordination among the functions who make it to achieve an improvement in revenue. Our report covers the supply chain of drivers of Frooto mango juice. In this article we discussed the Facilities, Inventory, Transport, Information, Finding and Pricing method of Frooto.

Regarding PRAN

PRAN means

Program intended for Rural Advancement Nationally

" PRAN” happens to be the most well known household name among the list of millions of people in Bangladesh and abroad as well. Since its inception in 80, PRAN Group has grown up in stature and became the largest fresh fruit and veg processor in Bangladesh. Additionally, it has the variation of reaching prestigious certificate like ISO 9001: 2150, and staying the largest ceder of prepared agro goods with conformity of HALAL & HACCP to a lot more than 77 countries from Bangladesh.

PRAN is definitely the pioneer in Bangladesh to be involved in deal farming and procures natural material straight from the farmers and procedures through cutting edge machinery by our many factories in to hygienically packed food and drinks items. The brand " PRAN” has established itself in every group of food and beverage market and can increase...

References: 5. Personal contact with Tanvir Ahmed, Head of computer of PRAN.

* Item Brochure of PRAN Refreshment Limited.

5. Md. Naimul Hasan Basir, Assistant Standard Manager, PRAN Sales

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